TAAM Insights: Our Work

A web agency hired us to help and lead a deep UX research project and competitive landscape for the huge HR services company.

"Great, exactly what we needed!"

-Ben Takizawa-Soper,

Director of Product & Portfolio Transformation at ADP

What we did

AUDIENCE RESEARCH

Interviews

Analysis

COMPETITIVE LANDSCAPE

Heuristics Review

Research and analysis

Scorecard

Best Practices

REPORTING

Analysis

Conclusions

Recommendations

read more
The TAAM team did a thorough Competitive Landscape analysis including a Heuristics scorecard.
Stakeholder Interviews both remote and in-person provided unique depth and perspectives to meet the strategic objectives of the engagement.
We are not able to show actual data due to the sensitive nature of this engagement.

David Bartel
Founder, Principal Research
Years spent as a UX, and Research leader, consulting for fortune 500 Companies led David to creating TAAM Insights.
TAAM's vision is to bring business-critical, user-centered expertise and strategy within the reach of startups and innovative entrepreneurs.
Nemanja Djordjevic
Design
Nemanja's creativity combined with a no-nonsense, user-centric approach to design is instrumental to Taam Insights' success. His engineering background and strong work ethics bring out a natural empathy for and keen understanding of our partners' unique challenges.
Satish Kumar
Front end Development
Satish has been with TAAM Insights from the start, lending extreme front-end skills, always pushing the envelope with all things .css, .js and PHP. An eager learner with a zen-like attitude reminiscent of the beautiful Himalayas were Satish spends most of his time...
Judith Melki
Controls and Processes
The path from a corporate finance career in Europe, working with global teams in the areas of audit management and business processes to joining TAAM Insights is best summed up by this simple axiom: "It's all about people." Great minds...
Thikshan Arulampalam
Technology partnerships and management
Thikshan's expertise ranges from Commercial Banking and Stockbroking to Technology Implementation. He has worked with the London Stock Exchange and in the fields of medical tech, edtech and retail. Great tech manager, awesome human being. Happens to enjoy Kosher vegan food.
Eli Deutsch
Video research & documentation
Eli has been working for years in the non-profit world as a videographer. His knack for "reality" video, kindness and empathy combined with an uncanny ability to "catch the moment" make for a great addition to the TAAM team! And yes, he too has a beard.

David Bartel
Founder, Principal Research
Years spent as a UX, and Research leader, consulting for fortune 500 Companies led David to creating TAAM Insights.
TAAM's vision is to bring business-critical, user-centered expertise and strategy within the reach of startups and innovative entrepreneurs.
Nemanja Djordjevic
Design
Nemanja's creativity combined with a no-nonsense, user-centric approach to design is instrumental to Taam Insights' success. His engineering background and strong work ethics bring out a natural empathy for and keen understanding of our partners' unique challenges.
Satish Kumar
Front end Development
Satish has been with TAAM Insights from the start, lending extreme front-end skills, always pushing the envelope with all things .css, .js and PHP. An eager learner with a zen-like attitude reminiscent of the beautiful Himalayas were Satish spends most of his time...
Judith Melki
Controls and Processes
The path from a corporate finance career in Europe, working with global teams in the areas of audit management and business processes to joining TAAM Insights is best summed up by this simple axiom: "It's all about people." Great minds...
Thikshan Arulampalam
Technology partnerships and management
Thikshan's expertise ranges from Commercial Banking and Stockbroking to Technology Implementation. He has worked with the London Stock Exchange and in the fields of medical tech, edtech and retail. Great tech manager, awesome human being. Happens to enjoy Kosher vegan food.
Eli Deutsch
Video research & documentation
Eli has been working for years in the non-profit world as a videographer. His knack for "reality" video, kindness and empathy combined with an uncanny ability to "catch the moment" make for a great addition to the TAAM team! And yes, he too has a beard.