In order to more effectively redesign their web site with the content and key features that will most resonate with their target markets, 6th Avenue Capital, an alternative lending fintech startup, hired TAAM Insights to perform Audience Research.
"Great insights! [...] This helps us stir the vision for our website moving forward. "
REPORTING AND RECOMMENDATIONS
Stakeholder interviews and survey followed by a content gap analysis helped inform the web site content strategy and information architecture.
They also provided additional insights regarding positioning.Note: we cannot show actual information at this time, due to the confidential nature of this project
We developed light personas based on our research to allow 6th Avenue Capital to crystalize their representation of the target audiences.
In turn, that helped craft a tailored content strategy for the site.
Note: we cannot show actual data at this time, due to the confidential nature of this project