In order to more effectively redesign their web site with the content and key features that will most resonate with their target markets, 6th Avenue Capital, an alternative lending fintech startup, hired TAAM Insights to perform Audience Research.
"Great insights! [...] This helps us stir the vision for our website moving forward. "
AUDIENCE RESEARCH
Survey Stakeholder Interviews Personas COMPETITIVE LANDSCAPE
Best Practice Survey REPORTING AND RECOMMENDATIONS
Content Audit Site content architecture Features 
Stakeholder interviews and survey followed by a content gap analysis helped inform the web site content strategy and information architecture.
They also provided additional insights regarding positioning.
Note: we cannot show actual information at this time, due to the confidential nature of this project
We developed light personas based on our research to allow 6th Avenue Capital to crystalize their representation of the target audiences.
In turn, that helped craft a tailored content strategy for the site.
Note: we cannot show actual data at this time, due to the confidential nature of this project
Satish has been with TAAM Insights from the start, lending extreme front-end skills, always pushing the envelope with all things .css, .js and PHP. An eager learner with a zen-like attitude reminiscent of the beautiful Himalayas were Satish spends most of his time...
Thikshan's expertise ranges from Commercial Banking and Stockbroking to Technology Implementation. He has worked with the London Stock Exchange and in the fields of medical tech, edtech and retail. Great tech manager, awesome human being. Happens to enjoy Kosher vegan food.
