The Blockchain Startup hired Taam to help them understand their target's (Crypto Investors) do's and dont's, hot buttons, online behavior in order to guide site content, marketing strategy and budget.
"TAAM's extensive research translated into not just a nice pre-ICO website, but a sharpened market strategy. Their command of the space, attitude and skills were great."
Historical data analysis, for example, revealed key insights about the correlation between social media channels, other digital marketing outlets and the success of an ICO.
This combined with our audience Survey and interview findings informed the CoinRealy team about moving forward with their marketing operations.
We designed a brand book and a simple, yet elegant pre-ICO web site also informed by our bespoke audience research (surveys, interviews and forensic data analysis)